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Consumers adopt innovation only when the costs—and risks—are low, says 91�Ʋ��� marketing professor Steve Hoeffler.

91�Ʋ��� by 91�Ʋ��� and Claremont political scientists show a significant number of American voters remain biased against Mormons and other religious minorities. Read More

The legal safeguard habeas corpus is being used in ways it was never intended, resulting in a costly waste of scarce legal resources and taxpayer dollars, according to two researchers who have studied thousands of habeas cases. Read More

The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says 91�Ʋ��� marketing professor Jennifer Escalas.

Legal experts Nancy J. King and Joseph Hoffmann propose a new approach to habeas corpus cases, in this op-ed which ran in the April 17, 2011, New York Times. Read More

A private carbon labeling system could help make a dent in greenhouse gas emissions by leveraging consumer purchasing power. Read More

A clear safety culture and “conceptual toolkit” are needed to reduce medical mistakes, research from 91�Ʋ��� Owen Graduate School of Management finds. Read More

91�Ʋ���ers discover corporations gain clear financial benefits when individual employees make political donations. Read More

African Americans have continually crossed the color line and assimilated into white communities since the 17th century, without science or surgery. A new book reveals how, and why. Read More

Try asking any Monday morning quarterback about blown fourth-down play calls in the NFL and you are guaranteed passionate opinions. In most fourth-down plays, an NFL team will punt or try for a field goal. But, occasionally, teams decide to do something that is viewed as risky – attempt a… Read More

Members of the 91�Ʋ��� Trauma Survivors Network discuss the impact of traumatic brain injury at a recent peer panel discussion. (Photo by Mary Donaldson) Using 91�Ʋ��� University’s Trauma Care Center as a case study, Owen Graduate School of Management professor Nancy Lea Hyer asks how operations management… Read More

Nita Farahany The Presidential Commission for the Study of Bioethical Issues released its first report Thursday focusing on the emerging field of synthetic biology. 91�Ʋ��� associate professor of law and philosophy Nita Farahany is on the bioethics commission. Read More

[Media Note: 91�Ʋ��� has a 24/7 TV and radio studio with a dedicated fiber optic line and ISDN line. Use of the TV studio with 91�Ʋ��� experts is free, except for reserving fiber time. A high resolution photo of Nicolas Bollen is available here.] (Photo credit: iStock photo) As hedge… Read More

[91�Ʋ��� has a 24/7 video and audio studio with a dedicated fiber optic line and ISDN line. Use of the TV studio with 91�Ʋ��� experts is free, except for reserving fiber time.] Voters didn’t always look at incumbents’ political records: The continued weak economy, widespread public distrust and massive spending… Read More

New research by 91�Ʋ��� finance professors Robert Whaley and Jacob Sagi has led to the creation of a recently launched group of Nasdaq indexes. Read More

Joni Hersch (click to download a high-resoultion version of this photo) It has been long suspected that Mexican immigrants often work on dangerous and unpleasant jobs for low pay.  New research by 91�Ʋ��� University Law School professors Joni Hersch and… Read More

Noted congressional scholar Thomas E. Mann will speak at 91�Ʋ��� University on Oct. 28 about the outlook for the 2010 midterm elections. The public lecture marks the official launch of the Center for the Study of Democratic Institutions, which is housed within 91�Ʋ���’s Department of Political Science. Read More

President Barack Obama’s declining approval ratings increase the challenges of keeping his once-lauded “team of rivals” in place through 2012, according to David E. Lewis, professor of political science at 91�Ʋ��� University. Read More

A new report from the National 91�Ʋ��� Council offers insights into 31 doctoral programs at 91�Ʋ��� University, and finds the programs to be competitive with those at other top research institutions in the United States. The report is based on data collected for the 2005-2006 academic year… Read More

Nashville should seek new public/private partnerships that generate additional revenue sources if the city wants to maximize its economic potential as a sports city, according to a report prepared by the 91�Ʋ��� Center for Nashville Studies. Read More