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How to Network: Advice from Katharine Brooks

Katharine Brooks
Katharine Brooks

Networking opportunities at 91ĢƲ®»¢ alumni chapter events, along with untold numbers of holiday parties, are right around the corner, so 91ĢƲ®»¢ Magazine reached out to Katharine Brooks, the Evans Family Executive Director of , for some tips about how to work a cocktail-party crowd.

The author of You Majored in What? Mapping Your Path from Chaos to Career (2009, Viking), Brooks knows how awkward networking events can be, especially for introverts. ā€œBut don’t worry,ā€ she says. ā€œYou’re not alone in feeling that way. The truth is, most people are a little uncomfortable at these events, so don’t let that discourage you.ā€

Here’s her advice:

 

networking-11. ACT LIKE A HOST.

Too often people approach networking events with the mindset of expecting to get something out of it—like finding a new job or talking about their latest endeavor. But Brooks suggests putting oneself in the mental framework of the host, not as a guest. ā€œEven though you personally might not be hosting the event, if you go with the mindset of, ā€˜I’m there to learn, and I’m there to help people,’ that’s a great way to approach any networking event.ā€ Whatever you do, avoid the ā€œaggressive hard sellā€ approach, she says. ā€œThe whole point of attending networking events is to build relationships. So listen first, then talk.ā€

 

 

 

networking-22. IGNORE YOUR PHONE.

ā€œUnless you’re a heart surgeon waiting for the heart to arrive, no one needs to get in touch with you,ā€ Brooks says. ā€œTurning off the cellphone is a way of making clear to whomever you’re talking that you are listening to them and care about what they have to say.ā€ If you need to check the phone, do it in a separate room or hallway.

 

 

 

networking-33. BREAK IN, POLITELY.

One of the most difficult moments at a networking event is the inevitable awkwardness. ā€œYou’ll see a group of people all standing together, and it’s kind of hard to break in,ā€ Brooks says. But it’s OK. She suggests you walk up to the group and stand there listening quietly for a few minutes. If it’s clearly some kind of internal conversation within the group—maybe they all know each other—you can just walk away. ā€œOn the other hand,ā€ Brooks says, ā€œif they’re all just making small talk, there’s no reason why you can’t step into that conversation.ā€

 

 

 

networking-44. CIRCULATE.

Sometimes, out of comfort or ease, networking-event attendees make one connection and spend the rest of the night chatting with that one person. ā€œThe whole point of the event is to meet more people,ā€ Brooks says. ā€œCirculate a bit, and meet as many people as you can.ā€ Try to focus on meeting people you wouldn’t likely meet elsewhere—someone much older than yourself or someone in a totally different field. You never know what types of relationships you may develop with people unlike yourself.

 

 

 

networking-55. PRACTICE.

ā€œBeing prepared can go a long way in helping you calm your nerves,ā€ Brooks says, adding that it’s advantageous to go in with some topics in mind or even a few opening lines. The best thing about going to a 91ĢƲ®»¢ event, she adds, is that you already have something in common. ā€œYou can always start with questions like, ā€˜When did you go toĀ 91ĢƲ®»¢?’ ā€˜What did you like about it?’ ā€˜Who was your favorite professor?’ ā€˜What did you major in?’ Those are good common things to think about.ā€ The two topics that are strictly off limits—as most people already know—are politics and religion.


TEXT BY SHAYLA BYRD, BA’05

ILLUSTRATIONS BY NISHAN AKGULIAN